When AdSense Goes AWOL

by: Diane Nassy

No matter how hard you work to optimize your page, there are going to be times when Google just can’t figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.

Now I don’t have any problem with charities, but I give to the ones that I choose to give to. Since I don’t have a non-profit license of my own, the goal of my web site is to make money and I depend on Google AdSense revenues to help pay my bills. Someday I want it to fund my retirement as well, so I can’t afford to have non-revenue PSAs showing up on my site.

The good news is the Google understands the human’s basic greedy nature, so it provides us with an alternative to donating our precious web real estate to charitable organizations. That alternative is known as AdSense Alternate Ads.

As strange as it seems, this feature allows you to let Google competitors into your site. Don’t worry, Google is allowing it with their eyes wide open. They even tell you how to set up the alternate ad code to work on your site and they let you do it right in your AdSense control panel.

Once you add the code to your site, Google will pull ads from whatever service you defined rather than serve a PSA. Google will do that even if those ads are coming from Yahoo, or Overture, or your grandmother’s attic.

This goes a long way towards ensuring that you never lose an opportunity to monetize a visitor’s time spent on your site. How nice it is of Google to gives us that opportunity.

Who do you choose?

Ah, now that’s the big question. Most people head straight for Overture or Yahoo, but there are other fish in the sea worth considering. In fact, some of these fish make their living almost solely by serving replacement ads for PSAs. Run this search (http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search) on Google and you’ll have plenty of options to choose from.

Why bother?

Sometimes Google doesn’t have any ads in its inventory to match your site’s keywords. Sometimes Google gets confused and can’t figure out which ads to deliver, so it grabs a PSA ad.

Google also has a not-so-readily-available list of what it calls “stop words”. When the Google AdSense spiders detect these words on your page they automatically trigger PSAs. Some of the more commonly known words include severe profanity (think: George Carlin’s 7 Words You Can’t Say on T.V), as well as other words which may very be quite legitimate for your site such as pharmaceutical, drugs, death, dying, abortion, and the list goes on and on. At least we THINK that it goes on and on but no one really knows for sure outside of a trusted few Google staffers.

But no matter what the reason, you don’t want non-revenue ads running on your site. There’s no excuse when Google makes it so easy to keep the revenue flowing.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com


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Adsense – When should you use it?

by: Joanne King


Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn’t even dream of placing Adsense to.

For example, I will not use AdSense on a site that I wish to sell one product on, especially my own products. This can take your potential prospects away from what you want them to buy. Why would you risk losing them to your competition or to another site for a few lousy cents? Or dollars if you got the “higher” end priced AdSense ads on your site.

All sites where I am selling a specific product will not have any out going links for me. I want to keep them on my site for as long as possible.

However, I will use AdSense on sites that are more along the lines of “Free Content” websites. Usually these websites I set up, I use directly for making money with AdSense.

What’s interesting with AdSense is that your layout can have a detrimental affect on how much you can earn from using it. Of course testing and re-testing will be your ultimate tool in finding out what works best with your website.

I tend to stay clear of the lay out that looks like Google’s sponsored ads on the main Google website. Everyone identifies these ads as “paid” and not as likely to have as many people to click through them.

Adsense can be a nice little profitable tool if used correctly.

© Joanne King - http://www.joesy.com




About the author:
Get your Free book on “Affiliate Marketing – Quick Start Guide” by visiting http://www.joesy.com.

You are welcome to reprint this article on your website or send to your mailing list however it may not be edited and the link in this bio must stay active. Cheers =)


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Adsense – The Powerful Passive Income Generator

by: Matt Bacak

Webmasters have a revolutionary new method of collecting income from their websites.
Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.

Adsense revolutionized the world of paid advertising; banner advertising is based on the number of visitors you attract to your site, so the number of “banner impressions” dictate the revenue you receive. Google Adsense is quite different; it is the number of visitors that actually click on the advertising that determine how much you earn.

There is also a great disparity between payouts; because advertisers bid up the price for certain keywords, some ads pay more than others. As such, a site with few visitors but expensive keywords in their google ads can potentially still pull in a hefty payout.

Google really has taken the web by storm; attracted to passive income, more and more people are seriously capitalizing on their Google adsense advertising. Some of the highest earners manage to attract enough visitors to make a four figure monthly income, just from using adsense alone! This is not one of those get-rich-quick schemes and Google’s adsense success is largely thanks to the fact that Google already enjoyed a fantastic reputation before introducing the program. They are a publicly traded company with physical headquarters. This, and the fact that anyone can apply to use adsense for free, has caused millions of people to sign up. For google it was a smart move, because now they extend their presence to countless websites and generate millions of dollars in advertising revenue. People were never reluctant to sign up, because the program is free. Google benefits by more people using adsense, so offering it for free was the best thing they could do.

One of the driving forced behind the program are its relevance to each and every page on a website; the program picks up keywords appearing in the website copy and automatically displays relevant ads. This increases the chances of people clicking through, and the webmaster collecting more revenue.

People are leveraging their income by operating several websites and attempting to attract as many targeted visitors as possible; in many instances we can observe that people work hard at a site, then once it is established they can largely leave it alone, yet still collect significant checks.

A major concern for entrepreneurs was the danger of a competitors ads showing up on their site; thanks to the adsense feature where it only displays relevant advertising. However this problem was solved by offering webmasters the option of filtering out unwanted ads. They can submit the URL of the competing site in their account, and any ads from the website will be blocked.

Google recently came out with a new feature: small targeted keywords based on the site’s content are displayed; then as people click on those, a page opens showing a variety of pay-per-click ads based on that keyword. This gives webmasters the chance of displaying more advertising in less space.

Adsense also adds creditability to your website; the more focused the content, the better the ads will be and this encourages people to built high quality websites. These make the net a better place and generally provide a free service; site owners can afford to share their expertise or passions because they can receive indirect revenue’s. The visitor does not pay for the information; instead the advertisers do, making the website’s existence possible in the first place.

It is no surprise Google adsense is the most widely used form of advertising; they have created a program that is beneficial to both advertisers and users with their “no click no pay” mechanism, or more popularly called “pay-per-click”. Advertisers do not pay for ads that are not drawing visitors, and website owners are paid more for each click than they would if the system were based on the number of people viewing the ads, instead of clicking on them.

All in all Google adsense has developed itself into a powerful tool, used by large corporations and the kid next door. They have truly revolutionized how the web thinks about advertising and made the process more profitable for site owners, while less costly for advertisers.

About the author:
Matt Bacak became "##1 Best Selling Author" in just a few short hours.
Recent Entrepreneur Magazine’s e-Biz radio show host is
turning Authors, Speakers, and Experts into Overnight Success Stories.
Discover The Secrets To Unleash The Powerful Promoter In You! Sign up
for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his
website at http://www.powerfulpromoter.com or http://promotingtips.com

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Adsense - 7 keys to empire?

by: Richard Keir
Copyright 2005 Richard Keir

There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.

And they show you their incomes from AdSense too (though not necessarily THIS month). Now, is it just me or is something a little odd in all this?

Say, I'm making $5000 - no make that $15,276 a month from AdSense on my sites. And now I'm going to sell all my secrets on how to do that for $67 or $97 or whatever.

So what happened, did I get all bored with my filthy riches and decide to become a philanthropist and sell stuff that makes me 15K a month for a pittance? Or is it something else?

Am I saying it's impossible? Certainly not. I know people who make that more.

But a little reality. Those people don't have 5 or 6 or 50 sites. They have maybe 500 or 3000 or more. Few sites make 20 or more a day. Very few. Average income is probably less than a dollar a day. So with 500 sites at a dollar a day, you've got your 15K a month.

Now the domain names cost you maybe $3500 to $4500. Then you need hosting and somehow you've got to build the sites and get traffic to them. There are excellent tools but the ones that will let you do this kind of thing in a reasonably short time are also very (very) expensive.

And you are continually dealing with sites that don't get indexed or get de-indexed or even get banned. Traffic today, gone tomorrow. Plus, if you're not real careful with those tools you may get an unpleasant letter from Google about a DMCA copyright infringement which could cost you your AdSense account.

You can make money, you can build an empire. But it isn't easy or quick no matter what you hear. And it really isn't a business. It's not a long run proposition, it's not stable. You need to keep creating more sites as older ones fail - or you need to be smart and use those AdSense revenues to build an enduring business.

You put up with this down to here, so here are the real 7 "secret" keys to AdSense.

1. The best performing AdSense type is the large rectangle. This has been tested over and over.

2. The best colors are blue for the link - surfers know that blue means click me. And darkish almost black and grey for the text and url. No borders. The same background as your page. Will it merge into your content? No, that's bogus. There are maybe 4 surfers in this galaxy who can't tell a Google ad when they see one. They are not going to believe it's part of the text. Wake up, OK?

3. Another format which is being reported to more or less work is the full wide banner type layout with text ads and images directly above the links. Try it and see if it works for you. Maybe it's a fad.

4. Keywords and related content are critical if you want targeted ads. If you want high paying clicks you need to target the costly keywords AND have content that supports the keywords.

5. You need traffic interested in the ads. Which means your traffic generation techniques have to be targeted not scattershot. You might hear that 1% or 1.5% clickthrough rate is OK and 3% is good. Nonsense. Really successful people get CTRs that are often well above 30%. Even with modest efforts you should be getting an average 6 to 15% CTR (per ad impression, not pages).

6. You have to track what you're doing and you have to test variations in ad layout, placement, color and related content to optimize your income. No one can tell you how to do it except the traffic coming to your site. If you don't test and track, you're flying blind.

7. You need to keep building new sites.

You are now a member of the AdSense Illuminati. Quite possibly you already knew all that. So why are you looking for something else? Really. This is all you need to start doing it.

Probably any course or book can help you if that's what it takes to get you moving and doing. Ultimately, no one can really show you exactly how to do it. You're going to have to learn the ropes and put in the time.

Like everything in life - the greatest traffic generator, the ultimate course or the super MLM opportunity, if it sounds too good to be true, then it is. There's no magic bullet, no ultimate secret to buy. There's no easy, painless, work free, certain road to riches (except, maybe, inheriting it and that can be very hard on the heirs).

Whatever you do on the net, do it wide awake and with your brain actually functioning. The final un-numbered key is that a technique, a shortcut, an idea that will make what you do easier, faster, or more profitable - one single tiny thing - is worth more than any book or course costs. One useable idea and you've gotten a great deal. If you learned something you didn't know or had forgotten, then it's worth much more than you paid. There may not be any magic solution out there, but there are useful concepts, techniques and ideas. You just have to see them for what they are, and then get busy and really use them.

About the author:
Richard writes, teaches, trains and consults on business and professional presentations and eCommerce related matters. For more information on eCommerce sites and eCommerce site building visit http://www.building-ecommerce-websites.com- you can find more articles at http://www.building-ecommerce-websites.com/articles.

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Whats Google AdSense?

by: Diane Nassy

AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.

Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.

Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time.

The History of Google AdSense

Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.

As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements.

How much can you make running Google AdSense?

The answer to that question depends upon three factors:

1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click

With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it.

How to get started using Google AdSense

Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line.

Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com


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